OK, so now you have a community on the social media with a thousand of followers, but the number of customers doesn’t grow in a way that you’ve expected. Surprised? We are not. Many business owners believe that the point of creation of a community is the final point of working with the social media.
However, this statement is far from the truth. Today customers, for the most part, prefer to inquire after brand’s gimmicks with the help of the social media, and you can take advantage of it. Of course, if you know how.
Here are 7 most performant ways to build a brand on social media:
- Select the most appropriate social media platform
Social media is a very popular way of spending time on the Internet, so there are many platforms where any person can find like-minded fellows. Of course, not all of them meet the requirements of the brand building. And certainly, your activity should not be limited to Facebook only. On the one hand, there are more than 1.79 billion monthly active Facebook users which makes this platform the most promising in terms of the possible number of customers. On the other, it doesn’t hit the spot if you have a particular target audience. For example, if you cooperate with other businesses, it is preferable to use LinkedIn. If your audience is minors, then it is advisable to set sights on Instagram and Snapchat.
- Work with your social media
Whether you like it or not, but the success of branding on the social media depends on the level of your activity. One post on Facebook once a week is insufficient if you want to get at least so little to show for it. That is why experts advise focusing on just a couple of social networks – you won’t have enough time to dedicate to five or six platforms equally.
- Do not create ad posts only
Bring into notice that it is vapid to read about benefits of your brand in a hundred and one way. Make sure that your content is interesting to your target audience. For example, you can add some posts with useful tips on how to use your product. And do not forget to reply to comments, like and share interesting posts of others.
- Straight text is dull
Always dilute text with images or photos. It is a well-known fact that posts with visuals are more engaging; videos also help to increase engagement rates. Color can also catch attention, so use it without any misgivings.
- Follow your strategy
Create a plan for your activity on the social media and stick to it. Make sure that every post you make meets the requirements of this strategy at least in some way. Do not use whity-brown information in your posts that distract attention of your audience. If you plan to use colors – make sure that they support your brand theme. And it is advisable to use your brand name and logo in a similar way everywhere where you use it.
- Use help of long-fingered social media participants
Branding on the social media is quite time-consuming when you start from nothing. Help provided by well-connected members of the social media will save you a lot of time and effort. Thus, you can start with sharing, liking and commenting on the posts of well-known social media personalities.
- Use social media as a means of communication for your brand
Today the social media is an inevitable part of the customer support services. Moreover, customers use the social media to share all details of faulty services with others if they are not satisfied with it. As a result, the company receives a possibility to give feedback to any review – thank for the positive review or solve the problem of the unhappy customer, the main point of it is to do it timely. Thus, you will show that you value your clients and aim to satisfy them.
Brand-builders very much appreciate the possibilities of the social media and you can also make the most of it by following the principles of the social media usage for business purposes.