Important SEO Trends of 2017

SEO is essential for the success of any business that has online representation. And like any other important thing, it requires thorough analysis and planning to achieve the best possible results. The high rank in Google search results remains one of the most emblematic markers when it comes to the online efficiency of the website. This article deals with top ranking factors for Google in 2017 highlighted by Andrey Lipattsev, a Google Search Quality Senior Strategist. The most prominent significance still belongs to high-quality content and links that point to the website, but new twists added up.


Pallid statistics shows that links are more than important to the ranking level though various studies could not give solid support to that fact as page authority also has got the high rate. Actually, there are more than 200 factors that influence website ranking. However, recent studies based on the Quadratic Mean of calculation have proved that links per rating URL are the most important for the ranking of the website – they received 0.39 (in comparison, page rating got 0.27).

However, it is essential to get acquainted with other critical ranking factors and take advantage of them:

  1. The number of external links;
  2. Connection of anchor text with content of the page;
  3. Authority of the source of the external link.

Despite the fact that SEO specialists search for new productive ways to boost the rank of a particular website, relevant links are still the most workable way to level up the rank in search results.

That is why when it comes to planning your new SEO strategy, take into consideration the significance of proper link building. All links must come from relevant and reliable resources – otherwise, they will rain on your parade.

How to achieve the best results here?

  1. Select trustworthy link sources. Before you decide to use the source, make sure that it meets the requirements of the place worth working with and how users conceive this site;
  2. Use relevant links – when calculating page rank, Google search engine algorithm takes into consideration relevance of the links and their connection with content on the page.

Still, do not forget about the quality of content – only the combination of top-notch content with relevant respectable links provides the best possible result.

The importance of CTR and User Experience

Among other factors that influence the rank of your website, one can find the level of UE and CTR. Google takes CTR data into consideration when evaluating the rank, so improving it will contribute to the position of your website on the search results page. When you take care of convenience and the experience users get from your site, it will definitely be in the picture of the rank.

CTR also affects the position of your site, so it is essential to optimize it:

  1. There is an interesting and efficient method called bucket brigades – using words and phrases that motivate, inspire and engage users;
  2. Customize and improve your content. Do not forget about title and description and make it more specific;
  3. Add subheadings that improve the quality of texts, make them more readable and catch the attention of the readers.

Other interesting patterns to consider:

  • Get the most of Google Penguin;
  • Use real-time videos;
  • Augmented Reality Gaming.

Branding Your Business on Social Media in a Workable Way

OK, so now you have a community on the social media with a thousand of followers, but the number of customers doesn’t grow in a way that you’ve expected. Surprised? We are not. Many business owners believe that the point of creation of a community is the final point of working with the social media.

However, this statement is far from the truth. Today customers, for the most part, prefer to inquire after brand’s gimmicks with the help of the social media, and you can take advantage of it. Of course, if you know how.


Here are 7 most performant ways to build a brand on social media:

  1. Select the most appropriate social media platform

Social media is a very popular way of spending time on the Internet, so there are many platforms where any person can find like-minded fellows. Of course, not all of them meet the requirements of the brand building. And certainly, your activity should not be limited to Facebook only. On the one hand, there are more than 1.79 billion monthly active Facebook users which makes this platform the most promising in terms of the possible number of customers. On the other, it doesn’t hit the spot if you have a particular target audience. For example, if you cooperate with other businesses, it is preferable to use LinkedIn. If your audience is minors, then it is advisable to set sights on Instagram and Snapchat.

  1. Work with your social media

Whether you like it or not, but the success of branding on the social media depends on the level of your activity. One post on Facebook once a week is insufficient if you want to get at least so little to show for it. That is why experts advise focusing on just a couple of social networks – you won’t have enough time to dedicate to five or six platforms equally.

  1. Do not create ad posts only

Bring into notice that it is vapid to read about benefits of your brand in a hundred and one way. Make sure that your content is interesting to your target audience. For example, you can add some posts with useful tips on how to use your product. And do not forget to reply to comments, like and share interesting posts of others.

  1. Straight text is dull

Always dilute text with images or photos. It is a well-known fact that posts with visuals are more engaging; videos also help to increase engagement rates. Color can also catch attention, so use it without any misgivings.

  1. Follow your strategy

Create a plan for your activity on the social media and stick to it. Make sure that every post you make meets the requirements of this strategy at least in some way. Do not use whity-brown information in your posts that distract attention of your audience. If you plan to use colors – make sure that they support your brand theme. And it is advisable to use your brand name and logo in a similar way everywhere where you use it.

  1. Use help of long-fingered social media participants

Branding on the social media is quite time-consuming when you start from nothing. Help provided by well-connected members of the social media will save you a lot of time and effort. Thus, you can start with sharing, liking and commenting on the posts of well-known social media personalities.

  1. Use social media as a means of communication for your brand

Today the social media is an inevitable part of the customer support services. Moreover, customers use the social media to share all details of faulty services with others if they are not satisfied with it. As a result, the company receives a possibility to give feedback to any review – thank for the positive review or solve the problem of the unhappy customer, the main point of it is to do it timely. Thus, you will show that you value your clients and aim to satisfy them.

Brand-builders very much appreciate the possibilities of the social media and you can also make the most of it by following the principles of the social media usage for business purposes.

Efficient Social Media Accounts Management

Today an average Internet user has several social media accounts, for example, on Facebook, Instagram, Twitter, Pinterest, and other networks. As a result, what was meant to be a quick Internet look-up and news check turns into several hours in front of the screen. If you want to save time for more productive things and still keep track of all changes within your social media contacts, look through this article, you will find a lot of interesting and useful stuff here.

Social Media Accounts Management

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Consultants have polished skills of diddling out our money through years and IT consultants are not an exception from this rule. That is why it is essential to learn how to specify and avoid their tricks in order to save your time and money.

How to Promote Your Application Successfully

All developers sooner or later jostle against a situation when uploaded application, successfully announced on the social media and positive reviews has low downloading rate. It can be explained on the example of Hollywood: the reason of success of a few stars is a massive work of casting directors. The reason of success of the application lies not in the work of developers (though, of course, it plays a great role) but in work of app market content editors.

Internet Security Tips

Nowadays users should put emphasis on their online protection as there are too many cases of fraud, scam and other online dangers. With help of these useful tips you will be able to keep your Internet browsing safe.

Five Tips for Maintaining Branded Mobile App Engagement

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